Pay Per Click Marketing (PPC)
High-Powered PPC Marketing for Leads and Conversions
Your business is doing everything right: You’ve got a great social media following, your content is compelling, and your reviews on Google are all positive. So why isn’t your ranking as high as it should be? With more competition, better ad blockers, and changing customer demands, it can be hard to get more organic search traffic. That’s why we use pay per click (PPC) ads to help our clients get in front of the right audience.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
SEO is a great way to get your organic search traffic up and running. However, these campaigns may take a while before you'll see the full effects. That's valuable time that could be spent marketing your business. If you're looking for an instant solution, PPC may offer a faster way to the top.
Pay per click is gaining traction, thanks to its undeniable effectiveness. With PPC, you control your ad spend and target very specific demographics. With this laser focus, you can more easily reach the right customers.
In our expert opinion, the best way to drive traffic is to combine SEO and PPC. These blended campaigns deliver in both the short and long term.
Leverage PPC Marketing to Take Advantage of Consumer Search Opportunities
When it comes to PPC, Salem Surround is the clear frontrunner. We've used our years of experience to master the mechanisms behind PPC marketing and use those to our clients' advantage. We know that you want your brand in front of customers right now, and PPC is one of the best ways to accomplish that goal.
What Is Pay Per Click and How Does It Work?
Pay per click advertising is an effective technique for enhancing brand visibility. This paid method allows you to showcase brand products or services and quickly attract attention from targeted audience groups. In PPC campaigns, you only pay when the user clicks on your ad, giving this strategy its name. It’s all reward, no risk.
Google PPC is one of the most popular pay-per-click platforms, but it’s far from the only one. Social media platforms like YouTube, Facebook, Pinterest, and LinkedIn also allow PPC campaigns. Different types of PPC ads include:
- Search ads
- Display ads
- Social ads
- Remarketing ads
- Google Shopping ads
- In-stream ads
- Gmail Sponsored Promotions
- Local services ads
Why Pay Per Click Marketing Works for Your Business
No Entry Barrier
Just getting started on your SEO journey? PPC offers a fast way to get to the top of search results.
Better Visibility
No matter who’s ranked number one, they’re still going to appear under your PPC ad in search engine results.
Targeting
PPC ads only appear to people searching for those specific keywords.
Prompt Results
Good things take time—or do they? PPC ads give you results in a flash, so you can better adapt your SEO practices.
Trackable Data
PPC gives you unique insights into your consumers. Our team tracks all this data to craft an effective strategy for your business.
Tailored Solutions
Your PPC ads are completely tailored to meet your needs.
Take Your Business to The Next Level with Our PPC Agency
If you’re ready to take the next step in the world of digital marketing, we’re here to help. Our PPC team delivers flexible marketing solutions for the next generation of industry-leading businesses. Get in touch with us today to get started!